THE COVID-19 QUARANTINE IS DRIVING ONLINE VIDEO CONTENT

We’ve all heard the well-intended platitudes as we communicate in the midst of the COVID-19 pandemic. I’ve certainly typed plenty of them. And I believe we all are being genuine as we use of these common phrases. It’s a period in our world’s history that ranges from grossly inconvenient to terrifying, depending upon whom you talk to.

I keep the infected and most susceptible in daily prayers and seemingly constant thought. However, I also feel deep sympathy for the mom-n-pop restaurants, the hourly workers, the small businesses that recently opened their doors. Nonprofits and small-businesses are the heart of what keeps local communities thriving and economies strong.

Predicting which companies will survive is not as simple as assessing their brand worth, previous lasting power, or amount of rainy day funds — it likely comes down to which are able (and actually do take action) to find their clients where they are. In this case, that place would be at home, likely spending a bit more time than is considered healthy plugged into the word wide web.

Online digital media content is the most effective way to keep your brand in their frontal lobe. Whether that content is a tutorial, a quick Q&A, sharing your brand’s own ‘isolation story’, or showing how you’re keeping operations humming remotely or with a skeleton crew, there are ways to tell your story — and you certainly don’t need a big camera crew to tell it.

Given today’s smartphones and visual-friendly social media resources, I trust you’ll find your path. But if you do want some help and some polish, I’ll be here at my desk where everyday is casual Friday. If not there, I’ve stepped away to homeschool the youngins’ or out to pull some weeds in a little moment of Zen.

Fort Worth Independent School District is still handing out free lunches to Fort Worth children Mon-Fri. ©2020 Kirk W. Jackson