Predicting which companies will survive is not as simple as assessing their brand worth, previous lasting power, or amount of rainy day funds — it likely comes down to which are able (and actually do take action) to find their clients where they are. In this case, that place would be at home, likely spending a bit more time than is considered healthy plugged into the word wide web.

Don’t feel obligated to produce a video for the sake of having a video. Maybe you’re not ready, or maybe the budget isn’t there yet. Ask yourself this…