WHY DIGITAL MEDIA (AND HOW)
WHAT SERVICES DOES GHP OFFER?
Going Home Pictures' main focus is quality storytelling using photography and video. GHP can also help carve a strategy for your fundraising campaign or general branding goals, then apply the necessary tactics to put the finished product in front of the right audience.
Photography (documentary, photojournalism, portrait)
Original Musical Score
A COUPLE BRIEF THOUGHTS:
It’s not how many people your story reaches but which people it reaches. The following questions are mainly geared toward video services for nonprofit clients but will be informative to many commercial clients, as well.
WHY SHOULD I USE VIDEO TO GET MY COMPANY'S OR NONPROFIT'S MESSAGE OUT?
We’re living in an ever-changing visual environment. Facebook, Instagram, Twitter, YouTube and e-newsletters make video just a click away. Take the ever-changing Facebook algorithm: Videos are more likely to show up in a user's Facebook feed and, therefore, get extremely higher engagement. And according to Cisco, globally, IP video traffic will be 82% of all consumer Internet traffic by 2020, up from 70% in 2015.
HOW LONG SHOULD MY VIDEO BE?
With shrinking attention spans, you have so little time to hook the viewer. However, quality content works - again, it’s not how many people but which people watch it. While short content has higher engagement, sometimes you have to tell the full story. A longer piece can be cut up into 'webisodes' and released incrementally, sometimes coinciding with another awareness or marketing campaign. The possibilities are limitless. But remember, we'll find the tools that work for you. Just because society has the attention span of a goldfish (9 seconds), doesn't mean that you have to limit your video project to a few seconds. Content is king! And even if a viewer watched only one second of your organization's video, it still increases ad recall and brand awareness according to a 2015 Facebook/Nielsen study. Every second drives value to your brand.
WHAT IS THE PRODUCTION PROCESS WITH GOING HOME PICTURES?
There is no standard boilerplate for this. It is a creative endeavor with each project having its own unique challenges and logistics. Typically we'll have a meeting either via phone or in person to discuss your goals and outline a rough strategy. That information is turned into a free proposal containing a rough content outline, a breakdown of resources, timeline, and budget estimate. When concept, delivery date, and budget estimates are agreed upon, a more formal contract with firm budget and timeline is provided by GHP. Dependent upon the project we ask for a 50% down payment at that time with the remaining balance due upon final delivery of the video or media elements.
WHAT ARE THE COSTS FOR GHP'S PHOTO/VIDEO SERVICES?
There are many factors that go into the production of a video, so price can fluctuate quite a bit from project to project. These varying factors include number of shooting days, locations, amount of required editing, use and complexity of graphics, music, and overall length or number of videos. Regardless of these factors you'll find the rates for a Going Home Pictures promotional video to be competitive and fair. Before writing off a video due to assumed cost, let us put together a proposal for you. There are many options -- or tell us what your budget is, and we'll try to plug in a solution. Video production is an investment, albeit a safe one, that pays dividends when done well.