These stories exist independent of any brand. But when the right brand connection emerges organically — through genuine use, meaningful support, or authentic partnership — that's where branded content finds its power.
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Video is a tool that often has to fit within constraints. It's not a one-size-fits-all process. If it seems daunting, that can be normal. In fact, I find that clients often fall into two categories: over-simplifying the production process, or over-complicating it.
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Don’t feel obligated to produce a video for the sake of having a video. Maybe you’re not ready, or maybe the budget isn’t there yet. Ask yourself this…
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Next step is to decide what type of video you need. GHP can help with that. But whatever the goal, chances are you have some questions about the process.
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